Helping B2B technology companies boost the effectiveness of their marketing and sales organizations

Helping B2B technology companies boost the effectiveness
of their marketing and sales organizations

Precision Thinking is managed by Kathryn Roy

Kathryn has over 20 years of experience helping some of the most successful and fastest growing B2B companies including IBM, Constant Contact, Avid, CA, Lotus, AT&T, Kronos, Novell, Giga, Phase Forward and dozens of other technology companies.

Prior to Precision Thinking, Kathryn was CMO on the executive team that took Phase Forward through its turnaround and successful IPO.

As GM, Kathryn helped build a $100 million nationwide Internet service for BBN Planet (later Genuity) by leveraging and combining the operations of three regional providers.

At Lotus, Kathryn headed up strategic marketing where she helped recharge the corporate brand, overhaul the volume sales program, restructure the channel sales system, and revamp the market research organization.

She has helped corporations:

  • boost sales productivity through delivery of sales enablement training and tools
  • evaluate and prioritize market opportunities based on a client's inherent competitive strengths and weaknesses
  • devise, execute, and leverage primary research to hone strategy, positioning, and messaging

Kathryn has published in HBS Working Knowledge, Marketing Profs, Guidestar, and Mass High Technology.

She speaks at conferences and events on Getting Messaging Right.

She consults and conducts workshops to help marketing and sales organizations produce messages, strategies, and tools that drive sales.

Kathryn holds an MBA from Harvard Business School and an MS in Operations Research from the University of California at Berkeley, in addition to a BA in Math from Colgate University.

     
382 Marrett Road, Lexington, MA 02421    |    (617) 548-9240    |    Info@precisionthinking.com    |    Copyright 2017 Precision Thinking

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